Job Description

Digital Media / Social Media Specialist

Bryan Easler Toyota

As a Digital Marketing Specialist at, you will play a crucial role in driving our business forward into the future of auto sales. We are seeking an individual with fresh ideas, a creative mindset, and a passion for digital marketing. Your primary responsibilities will include managing various aspects of digital marketing such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Paid Social, and other digital marketing initiatives.

If you are worried that you do not have enough experience, please still apply. We can train you if we feel like you are a good fit and willing to learn, with a heavy focus on content creation and implementation.

Responsibilities:  

• Develop and implement digital marketing strategies to enhance the online presence and visibility.
• Plan and execute paid social media campaigns across platforms like Facebook, Instagram, and X.
• Monitor and analyze digital marketing performance metrics, providing regular reports and insights to the team.
• Collaborate with internal teams to ensure marketing efforts align with overall business objectives.
• Stay up to date with the latest trends and best practices in digital marketing and automotive industry developments.
• Meet project deadlines and deliver high-quality work consistently.
• Work effectively in a team environment, contributing ideas and collaborating with colleagues to achieve common goals.
• Utilize creativity and innovation to develop engaging digital marketing content and campaigns. 
  
  
  

Requirements

• Proven experience in digital marketing, preferably in the automotive industry.
• Knowledge of SEM, SEO, and social media marketing strategies and best practices.
• Proficiency in using digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Ads Manager is a bonus.
• Ability to meet deadlines and manage multiple projects simultaneously.
• Excellent teamwork and communication skills, with the ability to collaborate effectively with cross-functional teams.
• Creative mindset with a passion for exploring new ideas and approaches to digital marketing. 
  

Education and Experience:

• Digital marketing: 1 year (Preferred)
• Social media marketing: 1 year
  

Benefits

Compensation & Benefits

• Compensation is based on experience.
• We offer excellent benefits.

Serious applicants are encouraged to reach out to Robert Carlson via text at 315-573-6372.

Our company maintains a strong policy of equal employment opportunity for all associates. We hire, train, promote and compensate associates on the basis of personal and professional competence and potential for advancement without regard for race, color, religion, sex, national origin, age, marital status, disability or citizenship, as well as other classifications protected by applicable federal, state or local laws.

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